Zapier is a third-party company, that integrates with more than 2,000 different applications and can extend the functionality of Lead Generated in many directions. To get started you must have a Zapier account, you can sign up here: https://zapier.com. Zapier works on triggers for events. So the basic is, you create an action or a series of actions that happen when a certain event is triggered, in our case here that will be an email arriving. It's a very powerful system, you can use conditional logic, make exceptions, do calculations. If you want to do something where there is predictable data there is a good chance that Zapier can automate the process for you.